We don't teach. We transform.

Before stepping into the world of snow, Paul was a middle-school English teacher in South Korea, and later a senior counselor at one of Seoul's well-known study-abroad academies in Gangnam.

Over a decade ago, he began meeting more and more riders flying in from Taiwan and Hong Kong. For them, a few short days on snow are precious — and when a language barrier gets in the way, the learning easily falls short.

That made him start thinking: if students could learn in the language they understand best, paired with a clearer way of teaching, wouldn't progress come faster? Step by step, he carried the teaching habits he had built over the years onto the slopes.

Over ten years, Paul earned his CASI Level 2 and NZSIA Level 2 international certifications and has guided over 6,800 students in Chinese, Korean, and English. For him, the most rewarding moment is still seeing a student step past the line they once thought they couldn't cross.